Is Network-as-a-Service (NaaS) the game-changer you need to transform enterprise customer experience?
The role of NaaS in enterprise revenue growth
Long response times are no longer acceptable in the digital era. Remember, your enterprise customer’s IT manager too is a consumer, using platforms like Amazon that offer on-demand, real-time ordering and tracking. And like any consumer, any enterprise execs’ patience will be tested if your platforms and processes result in the need to wait days for a technician, such as to install connectivity for a new branch or the need to call a service provider, such as to upgrade security for a site that’s experiencing high levels of demand.
Network as a Service – or NaaS – is the game-changer that enables you to offer enterprises a transformed experience. It makes ordering network services simpler and more immediate, with ease of customization for specific business needs. Meanwhile, it empowers IT managers to instantly and independently provision, monitor and manage both new and existing network and value-added services without the need to call you or wait for a technician’s visit.
And as the service provider, you’ll share the benefits. By exposing your network to be consumed as a service and bundling it with value-added services like security, you’ll elevate your organization within the value chain, resulting in enhanced customer “stickiness” and increased enterprise revenue opportunities.
So what do you need for a successful NaaS deployment?
A NaaS solution typically consists of three main components, all of which are critical to ensuring you meet the business needs of your enterprise customers:
Connectivity: On-demand, near real-time network links with predefined QoS and bandwidth to suit the needs of each enterprise. Since NaaS is agnostic to the underlying backhaul technology, it can be based on wireline, wireless, IP/MPLS or even 5G. Today, it is increasingly based on SD-WAN.
Enterprise self-service portal: A digitalized self-service portal delivers greater empowerment. This includes providing full control over the services being consumed, the ability to order according to real-time needs, immediate provisioning and reducing time to service from months to only minutes.
VAS and VNF marketplace: An integrated marketplace enables the enterprise to purchase from a wide range of value-added services and VNFs. This component is also capable of monitoring and charging for usage.
Amdocs’ approach to NaaS
With Amdocs’ modular and programmable NaaS solution, we’ve done all the legwork so that service providers can rapidly design, deploy and monetize on-demand enterprise offerings that combine virtualized network infrastructure and services with cloud and busness applications. And to further underpin the NaaS claim to being an industry game-changer, it also automates, orchestrates and simplifies the design, ordering and management of both network and value-added services for faster time to market, increased efficiency and a very different enterprise customer experience.
To learn more about how on-demand connectivity combined with a self-service portal and VAS marketplace can transform your enterprise customers’ experience, download our report “Network-as-a-service: going beyond connectivity for enterprise revenue growth”. To hear more about Amdocs NaaS solution and our experience with service providers across the globe, contact firstname.lastname@example.org.